4 Ways Chat Support Builds Trust in the Insurance Sector

Posted on

August 10th, 2020


Today’s customers have a significantly different approach to purchasing insurance than customers a decade ago did. They’re more likely to shop around online and they expect superior customer service and products. They also place a premium on transparency, which has forced many insurance carriers to overhaul their processes to remain competitive.

One of the simplest methods insurance providers can take to build a positive rapport with their customers is to implement chat support. Having the ability to receive customer support through text or chat programs can provide the following benefits:

  1. Provide faster solutions. Customers who need help understanding their policy or a claim don’t have the patience to navigate a confusing website or phone tree. They need to find the answers to their questions quickly to gain peace of mind or resolve an unpleasant situation. Having access to chat support can provide timely information and superior service.
  2. Improves transparency. Many phone trees inform customers that the insurance provider records calls to improve customer service. However, it’s not often clear how those calls help the customer, particularly if they have to repeat themselves every time they call in about a claim. With a chat service, the insurance provider has a text log of the conversation. Providing customers with this exchange via email or their customer portal enhances transparency efforts and improves trust.
  3. Decreases average handling time. Chat support programs often allow customers and insurance representatives to upload images or screen share. This cuts down on confusion and can allow chat support to resolve a customer’s questions faster as visual aids are usually easier to understand than verbal instructions.
  4. Suggest relevant or complementary products. The average customer has a basic understanding of their insurance needs, but they may not be aware of risks and coverage gaps in their existing policies. Having chat support can allow insurance representatives to suggest different policies or additional coverage options based on the customer’s existing products and questions. For example, a customer may inquire if their renters’ policy covers jewelry loss due to a covered peril. While many policies do offer coverage for jewelry, it often caps at a certain dollar value. As a result, many insurance companies offer separate policies for valuable property such as engagement rings. These policies are usually inexpensive and providing customers with information can help them make informed decisions regarding their insurance.

Chat support is a rapid, effective means to assist customers as well as build better relationships with them. Contact the experts at Actec to learn more about implementing chat support.