Customers have high expectations of their insurance company. Providing a good customer experience hinges on how well providers understand these expectations. Quality service and competitive product prices are still important, but customers aren’t willing to tolerate friction to get them. Customers need to know they are more than a file to their insurer, and they expect frustration-free interactions. Half of the customers will seek a new insurance provider after a single negative interaction. That number skyrockets to 80% with repeat bad experiences.
Here are several strategies to improve the online customer experience:
- Find their pain points. Companies that identify bottlenecks or common frustration points for their customers can take steps to remove as much of this irritation as possible from digital customer service. Live chat is a great way to facilitate these conversations with insureds and allows agents to resolve customer problems in real-time.
- Optimize for mobile and accessibility. Customers need to have access to their provider on any browser or device. Having a responsive website for all devices is an established standard, but it’s useless if the webpage can’t function properly on certain browsers. Customers won’t bother to download or switch to another browser. With every abandoned interaction, insurance providers lose some of that customer’s loyalty.
- Let them help themselves. Customers are tech-savvy and often want to find solutions on their own time. Some popular self-service options include knowledge bases, frequently asked questions, and community forums.
- Offer omnichannel communication. Customers have diverse preferences for how they engage with their insurance provider. Some prefer traditional communication methods, such as the phone or submitting a ticket through their portal. However, others want to reach out over social media, text message, or chat. Many use a mix of different channels depending on the complexity of their problem.
Insurance companies need to provide high-quality service during every customer interaction. Engaging with customers when and how they prefer is a significant step to meeting their expectations. Contact the experts at Actec to learn more about implementing text and chat support.

Call centers are a boon to growing businesses. A dedicated call center can handle all incoming calls, answer common customer questions, and allow employees to focus on their primary tasks instead of working the phones. However, many offshore call centers struggle to bridge cultural divides, which makes it difficult to provide high-quality customer service.
The pandemic forced many employees to reconsider their work situation. More time at home allowed people to view their career through a different lens, and many workers decided they’ve had enough of the stress of their job. However, a high rate of burnout isn’t the primary cause of the sudden deluge of employee turnover. Companies that are struggling to retain their workforce need to focus their efforts on the right place to reduce the number of resignations.
COVID forced many businesses to transition their workforce from the office to a remote setting. Employees and employers alike had to adjust to and overcome the challenges of working virtually. With more of the country receiving the vaccine, company leadership needs to consider the difficulties of shifting their employees back to a physical office.
The insurance industry has made significant strides toward improving the customer experience in recent years. Many have updated customer documents to reduce industry jargon and increased engagement with their customer base. While these are promising first steps, insurance companies need to harness new technology to deliver the experience their customers want. Some examples include:
Everyone loves a three-day weekend. Employees chat excitedly about their plans for their extra day off, and they often return to the office with more energy and vigor for their work than usual. With employee burnout worse than ever, many businesses are looking for new and creative ways to combat the problem. For most organizations, the four-day workweek yielded impressive and unexpected benefits.
Customers expect businesses to offer several channels of communication, including through social media, email, phone calls, and chat support. Chat support is particularly effective in securing customer satisfaction and loyalty when done well. However, chat customer service has unique communication challenges that can damage the customer’s experience and perception of the company.
Positive customer experiences drive the success of all insurance companies. A recent survey from Microsoft found that the overwhelming majority (95%) of customers base their loyalty on the quality of service they receive. Other surveys report similar statistics across all industries, which underscore the importance of providing an excellent experience during every customer interaction.
Every company has big-picture goals, but it’s not always a straightforward matter to achieve them. Managers may struggle to keep employees engaged, or employees may not understand their role in the process. Team- or company-wide goals are easy enough to grasp, but how to accomplish them becomes murky when broken down to the employee level. Using the SMART approach to setting goals can cut through this confusion and allow employees to engage with their work to the best of their ability.