Emerging Chat and Text Support Trends of 2022

Posted on

February 22nd, 2022

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The competition remains high in the insurance industry, and insurance companies need every edge they can get to maintaincustomer loyalty while attracting new clients. Advancements in technology drastically changed how customers engage with their insurers. Many expect omnichannel communication options, and failing to meet this expectation can lose their business. Customers have a notable preference for real-time communication, such as chat and text messaging customer support. Here are several trends that emphasize the importance of chat and text customer service:

  1. Over half of customers (around 60%) expect a rapid response to their customer support questions. When an insured initiates first notice of loss (FNOL) or needs an update about their claim, they don’t want to wait several hours or days for a response. They are experiencing a stressful event and view long wait times for a response as poor service. Text and chat FNOL services provide rapid answers and soothe concerns.
  2. Only about one-third of businesses think text and chat services are important to customers. There is a notable incongruity between what communication channels customers want and what businesses think their customers want. Insurance providers have a ripe opportunity to improve their service by meeting customers where they want to engage—via text or chat.
  3. Customers between the ages of 18 and 49 indicate live chat is their preferred customer service channel. Millennials are 20% more likely to use chat services than baby boomers, while over one-third of Gen Z prefer chat services. Gen Z particularly dislikes making phone calls for their service inquiries, and over half of them avoid calling customer support altogether.
  4. Chat services are the most satisfying communication channel for most customers. Nearly three-fourths of customers that use chat services for their customer support questions report a satisfying result. This percentage tanks to 51% for email communications and 44% for phone calls.
  5. Chat services are an effective lead generator. Potential customers are wary of providing their contact details. Some are concerned about security, while others don’t want to receive a barrage of marketing emails, phone calls, etc. However, when customers decide to provide their information, over 40% prefer to do so through chat. Insurance companies need a chat or text option for customer service to maximize their leads.

Implementing text and chat services is critical to meet customer expectations and retain their loyalty. Contact the experts at Actec to learn more about the benefits of text and chat customer support.

Why Your Business Needs Live Chat Support

Posted on

February 9th, 2021

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Businesses connect with their customers through several channels. They interact with them through phone calls, emails, and social media. However, adding chat and text support to the list can reap significant rewards. Providing top-notch customer service is also critical to compete with other organizations. The top benefits of live chat and text support include:

  1. More conversions. Most organizations are in the business of selling something, whether it’s goods, products, or services. The transaction often begins online as eCommerce continues to grow in popularity. Unlike a brick-and-mortar store, however, there is no sales associate or help desk to assist the customer. Chat support helps bridge this gap to improve the customer’s experience and facilitate a purchase.
  2. Better user experience. Nothing is more aggravating for a customer than calling a company, navigating a complex phone tree, and repeating their inquiry multiple times until they connect with the right department or agent. Chat support software can store historical data about previous inquiries to reduce repetition for the customer.
  3. Convenience for the customer. Calling customer support, messaging a social media page, or sending an email all have one common pain point for the customer: time. For example, when a customer urgently needs an answer about their insurance policy, waiting on hold can be agonizing. Live chat can provide immediate answers with minimal wait times.
  4. Advantage over the competition. Beyond the better customer service element, chat support can help companies obtain new business. If a customer is comparing two products from competing vendors, the company that offers chat support to answer their questions is more likely to earn the customer’s business.
  5. Motivates agents. Customer service representatives deal with stressed, upset, and irate customers on a regular basis. Fielding these calls can take a toll on agents and erode their drive. Writing messages over chat or text, however, is much less fatiguing as agents don’t have to absorb the customers’ moods.

Chat support can improve customer service, employee engagements, and profits. Contact the experts at Actec to learn more about our chat and text support services.